ICA Advocates for you
The ICA advocates on behalf of independent cinemas and their guests to strengthen the future of moviegoing. Our primary role at ICA is to give independent cinemas a voice on industry issues such as PVOD, shrinking windows and other challenges that could threaten the overall health of independents and the motion picture industry as a whole. In cooperation with our studio partners, we will continue to promote innovative pro-cinema solutions that maximizes value to our members.
CBA HELPs INDEPENDENT Exhibitors SUCCEED
The Cinema Buying Alliance is a new entity, wholly owned and managed by the ICA. CBA's mission is to make our members more profitable by giving them access to benefits and purchasing power that would not otherwise be available to them. As the nation’s only group buying program for exhibitors, CBA plays a vital role in leveling the playing field and building a competitive position for local and regional cinemas.